The Under Armour story is about innovation. CEO Kevin Plank’s goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete’s baselayer/but continues to innovate every layer — from base to mid to outerwear. Lighter-weight performance fabrics built for mobility and comfort keep you warmer than competitor products.
Athletic crew socks
Moisture Transport System wicks sweat away from the body
Anti-odor technology prevents the growth of odor-causing microbes
Embedded arch support reduces foot fatigue
Seamless toe & contoured “Y” heel for the perfect, comfortable fit
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