You’ve probably noticed me saying that habits and routines are what shape our reality. And for the most part, any which way you try to spin it, it sounds about right. Everything about us, it was conditioned one way or another.
Our daily routine, how we decide to conduct our lives, our actions, how we react in different situations, how we emotionally respond… It became so thanks to conditioning our body and mind to work in sync and come up with the same results over and over again.
If you share my level of fascination with anything marketing related, then you probably already have a hint on what transmedia marketing is. If no however, then let me bring the concept closer in layman terms. In a nutshell, transmedia marketing is trying to deepen the narrative while keeping it dispersive through different media platforms.
It means, in plain English, to share the story, the massage, the concept, on different platforms while paying attention that each platform presents part of the whole in a different, yet cohesive manner.
From bestselling titles, to exhaustive studies, and even back to ancient philosophy, it seems that whenever there is the question on mindfulness and being present at the moment, the answer provided is fairly simple.
However, what honestly amazes is the broad context in which this technique can be applied and, to an even bigger amazement, how such rudimentary and seemingly naïve concept can have so many tangible results in regards to our well-being and persona in general.
Making success happen is all about taking action. Hard work, constantly doing something, keeping things moving. You can read all you want but unless you execute and actually engage, it is all to no avail.
That is why today, I’m publishing this instead of the usual type of articles you find around here. Instead of reading my content, I want you to do something instead – right now.
If some of you are not familiar with who Frank Underwood is, he is a fictional character in Netflix’s popular series House of Cards. A house majority whip, bipartisan, pursuing the interests of the democrat party in congress as well as ferociously fighting his own agenda to rise to the very top in politics.
Frank, you see, is the guy having the kind of smarts that keep him up at night. This and the rational calculus he is constantly making are probably the main things creating this strange affability about him; from my perspective at least.